The Park City School District Newsroom has been recognized by the National School Public Relations Association (NSPRA) with the Golden Achievement Award in the category of publications and digital media.
The Newsroom was created in 2017 by Communications Director Melinda Colton for a way to keep the community engaged in the news of the district and its schools.
“Our Newsroom is a way to continually reassure our parents and community about our high achieving schools and the great things that are happening in our classrooms every day,” said Colton. “No one can tell our story as well as we can.”
The Newsroom was recognized by NSPRA for outstanding achievement in the four steps of a public relations program: analysis of the need, planning to meet the need, executive and communication of the program, and formal evaluation.
The Newsroom contains weekly posts, district honors, emergency communications for parents, an archive of news stories, and master planning updates. To date, more than 150 posts have been published in the Newsroom. Subscribers receive an email every time a new post is written.
According to Colton, some of the benefits of the Newsroom include the following: acts as a useful archive of important events/honors, serves as a critical communications tool during emergency situations, and promotes the district mission and vision.
The Newsroom can be found directly at newsroom.pcschools.us, or through a “News” link on the homepage of the district’s website. Colton invites parents, community members, and employees to subscribe to the Newsroom.
NSPRA, founded in 1935, provides school communication training and services to school leaders throughout the United States, Canada, and the U.S. Dependent Schools worldwide.